The First Photoshoot
JOURNAL ENTRY #1
September 8, 2018
For Ecology, I wanted a very specific look for the photography.
I've been working closely with Ben Walker at Statik Illusions for a while now; he always supports (maybe tolerates is a better word) my creative endeavors and my desire to always try to produce better quality work than we've done prior.
For ecology I wanted a very specific look for the photography; a look that took us on an inquisitive journey of angles, lighting, lenses & editing ideas. Lots of back and forth, sharing ideas on Instagram & a few hours put aside to shoot the first house - we're both equally thrilled with the quality of the imagery (clients very happy too!)
Other Journal Entries
I've decided I will share a handful of touch points for the first year in summary - the things that stand out to me most with a brief thought of mine attached to each point.
It's funny how rapidly approaching the one full year in business mark has hit me in a way of reflection which has lead to planning for the next year.
“Ahhhhh” is the best word to describe how I feel about June 2019 for Ecology Property - the month that all the pieces finally feel like they all fit together. Four more sold stickers went up in June + we signed another three fresh contracts as well - new listings as always were in the works too; but the main and most noticeable thing for me in June was just a feeling of harmony + congruency in the team. I feel like we’re all in a good little rhythm and that we can now take things to the next level - it almost feels like we’ve completed building the foundation of the business in a way. The great commentary around our little brand keep flowing in + the positive feedback from the marketplace about what we’re doing is super reassuring. I don’t think I’ll ever get tired of people saying "oh, is that your company? You sell great properties" or "Is Ecology the one with the really nice signs" - it might seem like a little throw away comment for most, but hearing those things keeps my tyres pumped up in a big way. We also finished off and took delivery of some branded gifts including organic cotton tea towels + laser etched Tasmanian Oak serving/cutting boards; if you’d like an Ecology tea towel for home, sing out! :-) Looking forward; we’re wanting to do a bit more around marketing the brand itself, up until now it’s all been very ‘organic’ business which is super, but we feel we could improve on our growth by putting some more content and materials out there in the world. I’ve also started chats with a wonderful coach for myself to help me with both my day to day and also with some strategic framework so our business is as efficient + effective as possible; this coach has mentored a number of people who I respect the most in this industry so I can’t wait to progress on our ideas. Coming up to the twelve month mark now (two to go), so we are working towards a goal of 40+ sold stickers in our first year, a number that brings me a huge amount of satisfaction + pride upon looking back on the year. Good times and good times ahead!
