December 2018
JOURNAL ENTRY #8
December 23, 2018

We went into December feeling quite good about what we'd collectively achieved since September. We were excited to finish off the year in a positive way and finalise the set up of our new little shop space in Bridge Street, Mount Lofty. David Bennett (Sales + Marketing) began his employment relationship with Ecology Property and started his work remotely, he's started with a listing at 9 Coral Sea Drive in Middle Ridge - a large home on over an acre. It goes to auction early in February. David is a fourth generation Estate Agent, having worked in Real Estate himself for just on 40 years; his level of knowledge and his personal demeanor will be a great asset to our business.


We completed 2018 with 14 Unconditional Sales & had a good amount of Contracts due to go through early in 2019 - making for a fairly stress free, smooth start into the new working year.


The little shop space in Mount Lofty was also pretty complete come the end of 2018 - with some more flat pack furniture assembly and minor details to be put in for our official opening in January 2019 (I really need to write these blog posts more on time, feels odd typing in past tense).


Teleah Brydon has also joined the team to assist me in my day to day activities and to also provide some support to the team as it grows - Teleah joins us from Ray White and will be a great fit for Ecology Property as we grow.


Overall, December 2018 was a "positive but tie up loose ends" kind of month for us - it felt great to finish the year off smiling with the people and space around us - setting us up to have a memorable 2019.

Other Journal Entries

August 2019

By JOURNAL ENTRY #16 • August 28, 2019
I've decided I will share a handful of touch points for the first year in summary - the things that stand out to me most with a brief thought of mine attached to each point.

July 2019

By JOURNAL ENTRY #15 • July 26, 2019
It's funny how rapidly approaching the one full year in business mark has hit me in a way of reflection which has lead to planning for the next year.

June 2019

By JOURNAL ENTRY #14 • June 25, 2019
“Ahhhhh” is the best word to describe how I feel about June 2019 for Ecology Property - the month that all the pieces finally feel like they all fit together. Four more sold stickers went up in June + we signed another three fresh contracts as well - new listings as always were in the works too; but the main and most noticeable thing for me in June was just a feeling of harmony + congruency in the team. I feel like we’re all in a good little rhythm and that we can now take things to the next level - it almost feels like we’ve completed building the foundation of the business in a way. The great commentary around our little brand keep flowing in + the positive feedback from the marketplace about what we’re doing is super reassuring. I don’t think I’ll ever get tired of people saying "oh, is that your company? You sell great properties" or "Is Ecology the one with the really nice signs" - it might seem like a little throw away comment for most, but hearing those things keeps my tyres pumped up in a big way. We also finished off and took delivery of some branded gifts including organic cotton tea towels + laser etched Tasmanian Oak serving/cutting boards; if you’d like an Ecology tea towel for home, sing out! :-) Looking forward; we’re wanting to do a bit more around marketing the brand itself, up until now it’s all been very ‘organic’ business which is super, but we feel we could improve on our growth by putting some more content and materials out there in the world. I’ve also started chats with a wonderful coach for myself to help me with both my day to day and also with some strategic framework so our business is as efficient + effective as possible; this coach has mentored a number of people who I respect the most in this industry so I can’t wait to progress on our ideas. Coming up to the twelve month mark now (two to go), so we are working towards a goal of 40+ sold stickers in our first year, a number that brings me a huge amount of satisfaction + pride upon looking back on the year. Good times and good times ahead!
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