October 2018
JOURNAL ENTRY #6
October 20, 2018

The return of routine, an office, a new team member and some real estate.

October is now complete; which notes the end of our second month in business for ourselves. It's been a busy month once again, but we've really enjoyed having pretty much everything set up so we can get back into a somewhat normal daily routine of listing and selling a few properties. Overall, we feel that the month of October has ended quite positive for us - with six sales negotiated & six new listings signed... a far more balanced month than our previous month.


October also saw some progress in relation to 'business set-up'... it wasn't all routine listing & selling We've been able to find a great little space to set our business up in, right at the top of Bridge Street in Mount Lofty; it'll be exciting to see the old gem shine again after some updates and improvements - we're hoping to be trading from this location no later than January 2019 (we've got a bit to organise yet!). We also created our first employment 'advertisement', opting to just use social media and an honest approach; we were really overwhelmed by both the quality and the amount of applicants we received for the sales support/administration role... it's so reassuring that people believe in us enough to want to join us on our journey. Two interviews later... we've appointed someone who we feel will be a truly great fit for our business and will also be a huge asset to our business moving forward - we can't wait to introduce her to you all once the time is right.


On a final note, our first sold stickers went up in October - we are really happy with how they don't affect the visual attributes of the signs and look clean & tidy once applied.

Other Journal Entries

August 2019

By JOURNAL ENTRY #16 • August 28, 2019
I've decided I will share a handful of touch points for the first year in summary - the things that stand out to me most with a brief thought of mine attached to each point.

July 2019

By JOURNAL ENTRY #15 • July 26, 2019
It's funny how rapidly approaching the one full year in business mark has hit me in a way of reflection which has lead to planning for the next year.

June 2019

By JOURNAL ENTRY #14 • June 25, 2019
“Ahhhhh” is the best word to describe how I feel about June 2019 for Ecology Property - the month that all the pieces finally feel like they all fit together. Four more sold stickers went up in June + we signed another three fresh contracts as well - new listings as always were in the works too; but the main and most noticeable thing for me in June was just a feeling of harmony + congruency in the team. I feel like we’re all in a good little rhythm and that we can now take things to the next level - it almost feels like we’ve completed building the foundation of the business in a way. The great commentary around our little brand keep flowing in + the positive feedback from the marketplace about what we’re doing is super reassuring. I don’t think I’ll ever get tired of people saying "oh, is that your company? You sell great properties" or "Is Ecology the one with the really nice signs" - it might seem like a little throw away comment for most, but hearing those things keeps my tyres pumped up in a big way. We also finished off and took delivery of some branded gifts including organic cotton tea towels + laser etched Tasmanian Oak serving/cutting boards; if you’d like an Ecology tea towel for home, sing out! :-) Looking forward; we’re wanting to do a bit more around marketing the brand itself, up until now it’s all been very ‘organic’ business which is super, but we feel we could improve on our growth by putting some more content and materials out there in the world. I’ve also started chats with a wonderful coach for myself to help me with both my day to day and also with some strategic framework so our business is as efficient + effective as possible; this coach has mentored a number of people who I respect the most in this industry so I can’t wait to progress on our ideas. Coming up to the twelve month mark now (two to go), so we are working towards a goal of 40+ sold stickers in our first year, a number that brings me a huge amount of satisfaction + pride upon looking back on the year. Good times and good times ahead!
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