September 2018
JOURNAL ENTRY #5
September 25, 2018

What a crazy time it was!

We launched Ecology on the 1st of September 2018 after what we thought was 'extensive' planning in advance... boy oh boy, did we still have some moving parts to finalise once the business had actually started trading. Now, don't get me wrong - we'd arranged a lot before we started; lots of artwork, designs, registrations and subscriptions which made things much smoother... but the little things that presented themselves when we actually started listing and selling were an ongoing challenge, a challenge that I feel we lifted ourselves to and managed well - I can't thank my partner Rhiannon enough for her help with all of my crazy ideas.


In our first month of trading we managed to list 11 new properties plus 9 existing properties that we carried across from our previous employment at Belle Property Toowoomba; that's a fair bit of paperwork and marketing to arrange! Sales were limited to just two new contracts - our first of which was cancelled after the buyer had a change of heart (haha welcome to business I thought!). October has already started much more positive now that we're in the rhythm of things with three new sales negotiated by the 10th day of the month, as I write this post - including a new deal on the one that fell through last month :-)


We're feeling very confident and extremely proud of what we've achieved in our first month of business and we feel super thankful after receiving so much positive feedback around the branding, advertising, photography & the feel of the brand in general from our clients, other agents & the general public - dreaming it all up (mostly on Canva) in the home office and seeing it all come to life has been amazing... it still weirds me out a little though!


Onwards and upwards now! I'm trying very hard to list and sell as much as possible while planning for our next steps; some of which include finding a suitable commercial space for our office, finding a office manager & admin support team member and opening our doors to potential (must be fitting) sales staff. Exciting times ahead.

Other Journal Entries

August 2019

By JOURNAL ENTRY #16 • August 28, 2019
I've decided I will share a handful of touch points for the first year in summary - the things that stand out to me most with a brief thought of mine attached to each point.

July 2019

By JOURNAL ENTRY #15 • July 26, 2019
It's funny how rapidly approaching the one full year in business mark has hit me in a way of reflection which has lead to planning for the next year.

June 2019

By JOURNAL ENTRY #14 • June 25, 2019
“Ahhhhh” is the best word to describe how I feel about June 2019 for Ecology Property - the month that all the pieces finally feel like they all fit together. Four more sold stickers went up in June + we signed another three fresh contracts as well - new listings as always were in the works too; but the main and most noticeable thing for me in June was just a feeling of harmony + congruency in the team. I feel like we’re all in a good little rhythm and that we can now take things to the next level - it almost feels like we’ve completed building the foundation of the business in a way. The great commentary around our little brand keep flowing in + the positive feedback from the marketplace about what we’re doing is super reassuring. I don’t think I’ll ever get tired of people saying "oh, is that your company? You sell great properties" or "Is Ecology the one with the really nice signs" - it might seem like a little throw away comment for most, but hearing those things keeps my tyres pumped up in a big way. We also finished off and took delivery of some branded gifts including organic cotton tea towels + laser etched Tasmanian Oak serving/cutting boards; if you’d like an Ecology tea towel for home, sing out! :-) Looking forward; we’re wanting to do a bit more around marketing the brand itself, up until now it’s all been very ‘organic’ business which is super, but we feel we could improve on our growth by putting some more content and materials out there in the world. I’ve also started chats with a wonderful coach for myself to help me with both my day to day and also with some strategic framework so our business is as efficient + effective as possible; this coach has mentored a number of people who I respect the most in this industry so I can’t wait to progress on our ideas. Coming up to the twelve month mark now (two to go), so we are working towards a goal of 40+ sold stickers in our first year, a number that brings me a huge amount of satisfaction + pride upon looking back on the year. Good times and good times ahead!
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