First Signboard Install
JOURNAL ENTRY #3
September 11, 2018

We thought about every detail of these signs...

Created completely on Canva (bless it!) in our home office over many nights of back and forth with designs; our first signboards went up late last week.


We wanted a signboard that looked classy and complimented the properties they stand in front of; our 'putty' colour fills the majority of the signboard with a white edge to help frame the design. The flat, slimline design is a matte finish rather than the normal gloss & adds a touch of luxe. We thought about every detail of these signs... the white frame on the sign is the same width as the frame it's attached to, we even considered how the sold stickers will be applied; to ensure neatness they've been designed in charcoal to perfectly fit over the 'for sale' label.

Other Journal Entries

By JOURNAL ENTRY #16 August 28, 2019
I've decided I will share a handful of touch points for the first year in summary - the things that stand out to me most with a brief thought of mine attached to each point.
By JOURNAL ENTRY #15 July 26, 2019
It's funny how rapidly approaching the one full year in business mark has hit me in a way of reflection which has lead to planning for the next year.
By JOURNAL ENTRY #14 June 25, 2019
“Ahhhhh” is the best word to describe how I feel about June 2019 for Ecology Property - the month that all the pieces finally feel like they all fit together. Four more sold stickers went up in June + we signed another three fresh contracts as well - new listings as always were in the works too; but the main and most noticeable thing for me in June was just a feeling of harmony + congruency in the team. I feel like we’re all in a good little rhythm and that we can now take things to the next level - it almost feels like we’ve completed building the foundation of the business in a way. The great commentary around our little brand keep flowing in + the positive feedback from the marketplace about what we’re doing is super reassuring. I don’t think I’ll ever get tired of people saying "oh, is that your company? You sell great properties" or "Is Ecology the one with the really nice signs" - it might seem like a little throw away comment for most, but hearing those things keeps my tyres pumped up in a big way. We also finished off and took delivery of some branded gifts including organic cotton tea towels + laser etched Tasmanian Oak serving/cutting boards; if you’d like an Ecology tea towel for home, sing out! :-) Looking forward; we’re wanting to do a bit more around marketing the brand itself, up until now it’s all been very ‘organic’ business which is super, but we feel we could improve on our growth by putting some more content and materials out there in the world. I’ve also started chats with a wonderful coach for myself to help me with both my day to day and also with some strategic framework so our business is as efficient + effective as possible; this coach has mentored a number of people who I respect the most in this industry so I can’t wait to progress on our ideas. Coming up to the twelve month mark now (two to go), so we are working towards a goal of 40+ sold stickers in our first year, a number that brings me a huge amount of satisfaction + pride upon looking back on the year. Good times and good times ahead!
Share by: