Our Logo & Our Why
JOURNAL ENTRY #4
September 9, 2018

It's a brand that I hope people will be able to connect to and feel comfortable with

The 'ecology' name was something that came to me after many days of brainstorming. I liked the true meaning of the word and I feel that it reflected what we do; I liked the scientific and earth pairing too - it gives us the ability to use natural textures and design elements but in a very specific, considered way.


When I set out to create a real estate brand I wanted something that was a little less corporate feeling; I wanted a brand that felt good & wasn't afraid of taking a slightly different approach. It's a brand that comes from my inner self rather than a researched set of marketing ideals, it's a brand that I hope people will be able to connect to and feel comfortable with - polished but real.


We wanted a logo and a set of colours that felt a little less 'real estate' and a little more 'real life'. Combine the joys of modern technology, time and a little bit of creative flair; voila! Our three brand colours include a pure white, a dark charcoal & our hero colour, putty. We elected to use a classical typography with the little leaf signifying growth and our earthy, minimal approach that'll flow through the other parts of the branding and collateral.

Other Journal Entries

August 2019

By JOURNAL ENTRY #16 • August 28, 2019
I've decided I will share a handful of touch points for the first year in summary - the things that stand out to me most with a brief thought of mine attached to each point.

July 2019

By JOURNAL ENTRY #15 • July 26, 2019
It's funny how rapidly approaching the one full year in business mark has hit me in a way of reflection which has lead to planning for the next year.

June 2019

By JOURNAL ENTRY #14 • June 25, 2019
“Ahhhhh” is the best word to describe how I feel about June 2019 for Ecology Property - the month that all the pieces finally feel like they all fit together. Four more sold stickers went up in June + we signed another three fresh contracts as well - new listings as always were in the works too; but the main and most noticeable thing for me in June was just a feeling of harmony + congruency in the team. I feel like we’re all in a good little rhythm and that we can now take things to the next level - it almost feels like we’ve completed building the foundation of the business in a way. The great commentary around our little brand keep flowing in + the positive feedback from the marketplace about what we’re doing is super reassuring. I don’t think I’ll ever get tired of people saying "oh, is that your company? You sell great properties" or "Is Ecology the one with the really nice signs" - it might seem like a little throw away comment for most, but hearing those things keeps my tyres pumped up in a big way. We also finished off and took delivery of some branded gifts including organic cotton tea towels + laser etched Tasmanian Oak serving/cutting boards; if you’d like an Ecology tea towel for home, sing out! :-) Looking forward; we’re wanting to do a bit more around marketing the brand itself, up until now it’s all been very ‘organic’ business which is super, but we feel we could improve on our growth by putting some more content and materials out there in the world. I’ve also started chats with a wonderful coach for myself to help me with both my day to day and also with some strategic framework so our business is as efficient + effective as possible; this coach has mentored a number of people who I respect the most in this industry so I can’t wait to progress on our ideas. Coming up to the twelve month mark now (two to go), so we are working towards a goal of 40+ sold stickers in our first year, a number that brings me a huge amount of satisfaction + pride upon looking back on the year. Good times and good times ahead!
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